To all the professional lawn care company professionals out there who dont have websites this one is for you. Yes I know you probably get business right now, or maybe you dont and want to expand your brand and gain a larger online presence. This article will explain the benefits of having a website for your lawn care business and how it will help your company. Lets get into it.
You will have a higher chance of getting a sale from a prospect if you give value up front. What I mean by that is you can have a section on your website where you educate the customer on different aspects of lawn care like lawn weeds, lawn diseases, pests and lawn care tips. People like getting things for free and if you are the “go to” company that gives free tips that help customers with their lawn, they will more than likely call you for a job they don’t want to do themselves. Educating the customer on recognizing if anything is going wrong with their lawn will help your company because they will call you to do the job as opposed to a problem getting worst and not calling at all.
How would you like to have a website that will help your company produce revenue along with doing the job itself? What I mean by that is you can bring in an additional flow of income for your company if you have an online store feature that will allow you to sell:
- Trimmers and Edgers
- Leaf Blowers
- Lawn Mowers
- Chainsaws and Pole Saws
- Hedge Trimmers
- Log Splitters
- Lawn Care Books
- Decals and more…
When customers are shopping around for lawn care companies, they want to feel comfortable choosing a company that can do the job. Customers want to know
- Who you are
- Wheres your website
- How long you’ve been in business
- What have you done for other people
- Reviews from other people
- Proof of your work
You can include all of this on your website. To show the work you have done you can include a gallery page on your site that shows your best jobs. The image can include before and after shots, professional photography, pictures with satisfied customers, staff and equipment. This will help give you the credibility you need to get the job.